Tips & Tutorials

You may think this sounds funny on why we should specifically configure a filter so that we are only measuring traffic that comes from the intended website. Aren’t we measuring our website traffic when we insert the Google Analytics Tracking Code (GATC) into our web pages?

There are visitors who you should exclude from your analytics report as these people may generate a relatively high level of pageviews that can have an impact on what you are trying to measure. This is especially true if the website is new and most of the traffic generated would be in-house. Examples of visitors that should be excluded are your staff, your outsourced marketing team, your design team and even you yourself.

For a website that has set up its analytics tracking properly, it may not be uncommon for the website to have more than 1 Google Analytics profile in place. Now each profile will have its own set of filters that make the profile unique but at the same time you will also find filters that are common across all profiles.

By default, Google Analytics will give credit to the last referrer for a successful conversion. Find out how you can reverse that.

In Google Analytics, once your account has been setup, you can configure profiles to view only data that matters to you or to a specific audience. For example, you can set up a profile to view only data from a specific country, and another profile that measures all traffic to the website but excluding the internal staff.

Google Analytics make it really simple to set the account up and get it running in minutes (well for most of my sites at least) that sometimes we do take it for granted. But even for such a simple affair, we can still see cases where account set up is not done based on best practices and this can come back and haunt them later.

Step by step instructions on how to set up your Google Analytics account.