Analytics Fundamentals

Google Analytics reports can be overwhelming at times. With the amount of data collected, it can churn out practically hundreds of reports for us to consume. We don’t really need to know every single metrics that is available but understanding a few key metrics well can really provide you some insights on how your website is doing and have a better understanding of your visitors.

Learn how to track your email campaigns using analytics and discover the key metrics that you need to know. Find out how you can perform split tests with an an auto responder.

Take a look at the analytics available in Youtube and examine a campaign that was executed in Youtube.

In this video we explore the 3 key reasons for measuring search engine traffic and the key metrics to look out for in search engine traffic.

This is a quick outline on what you can implement when you are setting up a new analytics account for a new website. The steps here are not exhaustive but it can be used as a great guideline.

Here is a quick list of actions that you can take to track your pay per click campaigns.